For JB Couture, we were asked to create a new home in an iconic location: the corner building on Havermarkt in Hasselt. A place where many women's dreams begin — choosing the perfect wedding dress.
The assignment was clear: design a boutique that radiates femininity, tranquility, warmth, and coziness. An environment where future brides feel at ease and can fully immerse themselves in the moment.
We deliberately chose a palette of light, soft shades so that the dresses blend harmoniously into the whole and receive all the attention they deserve. The interior exudes serenity, with a timeless elegance that enhances the experience without dominating it.
The store is spread over two floors. The suite collection is located on the ground floor, while the first floor is entirely dedicated to wedding dresses. Each floor has its own atmosphere, but together they form a coherent and warm whole.
The result is a stylish and inviting boutique where dreams take shape, and where JB Couture can continue to write its story in one of Hasselt's most recognizable locations.
